Parent company Monitronics had acquired the Brinks Home Security brand for home security services. Because the Brinks brand was outdated, we worked with the HUGE design agency to help differentiate BHS in the marketplace. This led to re-envisioning BHS as a more high-end brand that provides the best quality customer service. We relaunched the website first, and then rolled out a greater rebrand initiative that included all marketing and sales support materials, retail spaces, and corporate communications. The result was a look and feel that not only ensured the customer of best in class service but also appealed to their aesthetic sensibilities.
